Thank you for visiting CRAFT CI.

Our mission is simple: to embed continuous improvement into every unit of your hotel operation—so that brand alignment is lived out, and every team reaches its highest potential.

Having spent decades in hospitality, I’ve seen firsthand how operational excellence isn’t achieved by chance—it’s cultivated through clarity, consistency, and care. At CRAFT CI, we blend real-world operational knowledge with smart technology and meaningful education to help hotel brands build cultures where continuous improvement isn’t just a process, but a mindset.

We believe that when your operations reflect your brand, and every team member is equipped to grow, the guest experience transforms—and so does the bottom line. Our products, insights, and training are all designed to support this alignment, ensuring that continuous improvement becomes more than a project—it becomes part of your DNA.

If you’re exploring how to drive lasting impact in your organization, we’d love to hear from you. It would be our privilege to walk with you on this journey.

Thank you for your time. We hope to have the privilege of joining your journey.

With gratitude,

Faheem Ebrahim,

Founder & Managing Director, CRAFT CI